ScentAir
As a scent marketing company is bracing itself to explore new markets, I helped them to build an app for their devices to provide a meaningful user experience to their clients.
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Overview
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My Role
UX/UI Designer
UX Research (UX Audit, User Research, Heuristic Analysis, Use Cases, Competitive Analysis); Ideating (User Stories, Sketching); Rapid Prototyping (User Flow, Wireframes, Hi-fi Prototypes); Testing (Guerrilla Testing, Usability Testing); |
What are we challenged with?
ScentAir are entering the domestic market by providing devices for households. We partnered with ScentAir to help them develop an app that is user-friendly and is able to reflect on the vast set of functionality these devices offer. What's causing this problem?
While ScentAir has successfully served its clients in the commercial sector, the same approach will not be beneficial when targeting domestic users. They provide in-house services to their business clients that include setting up the devices, but this contact will be minimal for the home product clients. Hence, the app needs to be intuitive and should be able to provide a pleasant experience. |
Frustrations:
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UX Audit of Existing app
I went through each screen of the existing app and conducted an UX audit to lookup design flaws in the existing design. I performed a heuristic analysis to understand the design from user's perspective. All these screens were then compiled in a document along with the context where these screens are used, what are the problems with those screens and the recommendations to solve the problem.
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UX Audit screens, context and recommendations
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Key Challenges
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Error State
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My Solution
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Presenting the best options to the user so that he/ she could get the best out of his/ her device and set ambiance that suites their preference.
I applied the user-centered design approach and developed the product based on user requirements. |
User Flow
It is the visual representation of a specific route that the user would have to take, to achieve the goal. User flows helped me to keep the project on track when the design was being prototyped. The Red routes i.e. the critical user flows are displayed in the images below. |
Ideation
We narrow down the target audience and their expectations by our in-depth user, market, and product research. This provided the initial knowledge needed to deliver an impactful experience.
After we defined the core functionalities that we needed to include in our solution, we designed a low-fidelity prototype that helped us conduct usability testing. This allowed us to gather some crucial feedback to help us decide what to include in the final experience before jumping into the next iteration of our design. |
Finalized design
Guerrilla usability testing
Five participants were randomly selected to perform the guerrilla testing, and the Marvel app helped me in turning the sketches into an interactive wire flow. They were able to understand the purpose of the app, and some of them were excited to see the final product. I discovered some features that weren't overt to the users, and also a few flaws in the design which I worked to amend in the next step. |
Marvel app guerrilla testing
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Wireframes
The wireframe is a visual representation of a user interface that helped me to determine how elements would be
placed on the page without being distracted by the use of colors, graphics, or typography.
The wireframe is a visual representation of a user interface that helped me to determine how elements would be
placed on the page without being distracted by the use of colors, graphics, or typography.
Adobe XD Wireframes
Usability Testing
The goal of this test was to find out if the user could perform the designated tasks such as scheduling an event, controlling the device, changing the lighting, pausing the schedules with ease. Most users were able to schedule the event and were able to control the device. Problems were found in the understanding of the controls. The results and the problems found out from the usability tests were analyzed for designing a newer version of the prototype. |
Issues and changes according usability testing
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Issues and changes according usability testing
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Redesigning
User Experience designing is an iterative process, and that's what came across while performing this project. Although users were able to finish most of the tasks, on deeper exploring it was found that they didn't have the understanding of how those controls are affecting the devices. By reworking the insights, I created a new interface that has favorableremarks. |
ScentAir Mock-ups
Learnings:
Scent Marketing: Working on this project helped me learn more about the whole different realm of customer experience. Even learning about the phenomenon of scent blindness and how infrequent vs consistent smell affect our perception was fascinating for me. Shared Interface: Designing for multiple devices with different features and for different environments helped me understand how to create an experience within the same app that is catered for those specific devices. |
ScentAir Final Prototype
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Other Projects
IMDbArranging the vast content of the IMDb app in the most user friendly way is challenging. This is my effort to improve the experience and help users navigate through the app easily.
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WanderA one-stop solution for all the troubles faced in air travel right from the departure to arrival. It's an app that makes the halt at the airport more comfortable and delightful.
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LumeBringing mental health at fingertips by seamlessly connecting clients to counselors. Providing support to clients with the help of AI Remi.
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