Alternative Product Details Page for Danner
Challenge
Redesign the shopping experience at the Danner website As a UX Designer and a Danner customer, I took initiative to improve the user experience, help the customers save more, and live better. |
My Role
UX Design, Visual Design |
Present Danner interface
(https://www.danner.com/featured-styles/caliper-6-brown.html)
(https://www.danner.com/featured-styles/caliper-6-brown.html)
Finding Pain Points
To provide the right solution and empathize with users, I decided to conduct user interviews to pinpoint the pain-points.
While talking about the problems faced at Danner, we also addressed the experience at some other retail stores like Duluth, North Face, and Flip Kart, etc. |
Pain-points observed in the current web interface
Improvements made in the design
The following prototype represents the improvements made in
- Optimized Breadcrumb
- Color Options
- Specifications, CTA, and Details in the same location
- Prominent Ratings
- Efficient Zoom
- Impacting CTA
- Prominent Description
- Related Products
Improvements made in the product details section
Key Learnings:
While researching the UI's of other websites for inspiration, I realized how different target audiences, business models, purchase patterns of different e-commerce businesses lead to a unique interface.
Documenting the current state and use cases were time-consuming, but they helped me understand the customer journey. I learned that a clean and simple interface can still be cluttered with design flaws and can lead to confusion. |
Other Projects
InduroAs a local software development firm is growing and is set for new challenges, we provided a rebranding solution that included redesigning the website.
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ZwendeProviding customized apparel, accessories, and home décor fitting individual needs while using modern solutions to preserve traditional designs.
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House2HomeA product that uses Augmented Reality to let you visualize products in your room even before you purchase them. Providing you the perfect 'starter kit' for your new place.
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