Induro
As a local software development firm is growing and is set for new challenges, we provided a rebranding solution that included redesigning the website.
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Overview
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My Role
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Induro is a software development company based in Charlotte that specializes in developing software solutions for complex technological problems. Although they have been operational since 2018, most of their clients are acquired through networking and mutual contacts. They are looking to expand and utilize an approach where they could acquire new clients by showcasing their work through their website.
I applied the branding process to communicate Induro's strengths and abilities in the field of software development. As the only designer on this project, I took the charge of refining the the brand strategy, brand voice, and the brand identity. |
UX Designer
Research Synthesis (Primary Research, Heuristic
Analysis, Use Cases); Ideating (Task Analysis, Function Analysis); Prototyping (Wireframes); Testing (User Testing); |
Induro logo
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What's Induro?
While Induro has successfully developed relationships with local businesses through networking, our challenge was to develop a website that showcases their work and could attract potential clients by providing them with all the information they are looking for intuitively. The primary business needs defined were:
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Research
To best position ourself in a market, we must first understand that market. Building a brand strategy without knowing the target audience or competitors is just shooting in the dark.
To better understand the market, I started with:
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Original static, one-page design (Induro website)
Key Insights:
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Storyboard
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Strategy
The strategy stage sets the tone of your communication, and provides a rallying point for your team in terms of brand values and business direction. The strategy consisted of specific objectives that marked different points of the brand.
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Design
Brand identity is made up of tangible, recognizable brand elements that work as a cohesive whole. The main objective of every brand identity was to create something distinct and recognizable by customers. As part of the branding process, my main role was to formulate the visual identity. A Design thinking approach was applied to improve services, products and workflows.
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Initial concept sketch
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Implementation
This step of the branding process is concerned with your long-term branding strategies. It starts with the careful planning of the roll-out i.e. how and when certain aspects of your brand will be launched on various channels. Implementation went through many forms, from a few business cards, merchandise, to the website launch.
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Original Homepage design
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Final Homepage design
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Comparisons in the current and redesigned home page
Mobile Design scrollable prototype
Key Learning:
Start with Why: It is crucial to get everyone involved in understanding the mission—the why the company exist. This starts at the top and works all the way down to the bottom. This approach will help people to see the brand, not just the products.
Stay Transparent: There is nothing more motivating than the human story. The customers will also willingly share positive changes they have made in their day-to-day lives by using the product/service that helped them in changing their lifestyle, confidence, focus, quality of life and energy for the better. It is not about selling a service or product to the target audience, but rather letting the service or product be there for them in the form of a feasible solution. |
Outcome
We designed a Modern and clean digital experience for Induro. Bold, clear navigation provides access to insights about the company. The striking design extends Induro’s recently reimagined visual branding.
We re-designed the current Induro website to provide individuals with more meaningful information about the past projects, existing clients, services offered, and easy ways to get in touch. With the new website, we helped Induro establish trust and confidence, increase brand awareness, and ultimately motivate clients to work with Induro. |
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